Initially targeting a higher income bracket, the company focuses on women aged 25-34. With the bulk of its revenue generated through Amazon FBA sales, it also maintains a minimal presence on Etsy and its website. The relocation of manufacturing to Spain was pivotal, ensuring compliance with European beauty standards and boosting the product's market appeal. The transition involved a comprehensive overhaul of the product's formula, packaging, and branding, positioning it as a premium offering.

Operating entirely online, the company negates the need for physical retail spaces. It manages inventory from a storage facility in Florida housing approximately 7,000 units of body wax strips. This e-commerce model enables broad reach, servicing customers primarily in large urban areas.

Over-reliance on Amazon poses risks due to uncontrollable external factors, underscoring the necessity for a strategic pivot to alternative selling platforms and direct consumer engagement methods. This creates an untapped marketing opportunity ripe for exploration under new management. A structured marketing campaign designed to expand the reach of the product and explore other avenues of sales would take the product and the brand to new heights.